Primark has announced the launch of its first sports collaboration with Italian sportswear brand, Lotto. The collection is inspired by street wear and sets the tone for SS20 with a vibrant palette and prints.
The 24-piece collection of clothing and accessories features unique separates, shell suits, and tracksuits. The Lotto logo is present throughout the range and is printed, stitched and repeated en-mass as a tribute to the heritage brand.
According to Style Editor at primark,
Lotto X Primark is your one stop shop for statement athleisure pieces. Pop into store and grab the neon bubble-gum pink co-ord set, it’s the standout piece of this collection and features the iconic Lotto brand name stitched onto both items. If you’re in the market for a ‘fit that is more subtle but equally as fashionable, then our black tracksuit with white pipping is an on-trend item that will soon become a wardrobe favourite
News source: Primark.com
